Hi, this is Maggie Wang.

I’m a design student based in New York City, currently studying at the School of Visual Arts.

Project

ARHEN

Brand Identity / Packaging

2025

ARHEN is a hand care brand centered on balance — between structure and softness, precision and calm. The brand approaches everyday hand care as a quiet ritual, emphasizing thoughtful design, gentle materials, and a sense of intentional restraint rather than excess.

The visual system combines refined serif typography with a modular pattern language. Flowing waves, concentric circles, and diagonal lines are used across different products to subtly communicate hydration, nourishment, and cleansing. These graphic elements create distinction while remaining part of a cohesive, unified identity.

Symbol Exploration

Moodboard

Visual Language System

Packaging