Maggie is a New York–based creative designer working across branding, digital experiences, and product design, with a growing interest in AI.


About

Project

01      Omiomi
             Brand Identity / Packaging
02     BridgeCare
             Product Design / Healthcare Communication
03     Royal Caribbean ×
          Rolex Shanghai Masters
             Campaign / Visual Design
04     Nüshu Flow
             Creative Coding / Interactive Experience
05     Kenya Wildlife Marathon 
             Brand Identity / Event Design
06     ARHEN
             Brand Identity / Packaging
07     Seven Social Sins — Postcard
             Editorial Design / Print / Typography
08     R Book
             Visual Identity Exploration / Pattern System
09     The Beautiful & The Useful
             Poster Design / Motion 
10      After Work Diary
             Motion


3D





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ARHEN

Brand Identity / Packaging
2025
ARHEN is a hand care brand centered on balance — between structure and softness, precision and calm. The brand approaches everyday hand care as a quiet ritual, emphasizing thoughtful design, gentle materials, and a sense of intentional restraint rather than excess.

The visual system combines refined serif typography with a modular pattern language. Flowing waves, concentric circles, and diagonal lines are used across different products to subtly communicate hydration, nourishment, and cleansing. These graphic elements create distinction while remaining part of a cohesive, unified identity.

Symbol Exploration


Moodboard












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